Development, Marketing & Management
In the late 1980s and 90s, Carlos Ayala worked for Critical Air Medicine as Director of Business Development for Latin America. In that role Carlos was on the ground floor developing medical tourism emergency services, and he was essential in the development of one of the largest privately held, non hospital-based air ambulance services in the United States, increasing patient transports by 300%.
|Perhaps Carlos' most innovative marketing campaign was to bring one of the company’s Learjet Airborne Intensive Care Unit ambulances to Expocomer, the primary international trade exhibition for Latin America and the Caribbean. The Learjet 25 air ambulance was the main attraction at the prestigious exhibition, which was held at the Atlapa Convention Center in Panama City in 1993.|
The exhibition was the ideal place for companies to showcase their services and introduce new products to Central and South America as well as the Caribbean.
The Learjet aircraft was pulled from a small private airport in downtown Panama City and parked at the main entrance of the convention center.
The procedure required participation of key Panamanian government entities including the Dept. of Health, the National Police, the Dept. of Public Works & Safety and the National Aviation Administration as well Panama's TV networks, which carried the event live on national television.
Planning for the event involved obtaining special permission to trim large trees and build a narrow paved road with the proper dimensions and strength to move the aircraft from the main runway to Via Israel, one the busiest streets in Panama City leading to the convention center.
The video below is less than 15 minutes long. However, the transfer of the aircraft started at midnight, and it took 3 hours to move from the airport to the convention center.
transferred by ground to Panama City's Convention Center in 1993
In the 1990s Carlos was instrumental in developing the largest U.S. air ambulance service network, referring patients from Mexico and Central America to high level of care hospitals in the United States.
| Medical Conferences Acapulco
Medical Expo in Central America
Panama's Convention Center
Presentation to Cancun's City Mayor
|Click here to watch a video of Carlos with Mexico's Secretary of Health for the State of Quintana Roo at the 2012 inauguration of a Shoreside Cruise Ship Clinic in the Mexican Caribbean.|
|Carlos is currently the Director of Business Development - Latin America for telmedx™, a San Diego-based telemedicine company offering live, medical-grade video™ and high-resolution images capture from a patient’s cell phone to a Web browser for triage, remote diagnosis, follow-up care and health status monitoring. He works directly with the CEO to raise capital from private investors and identifies new external strategic partnerships related to the growth of telmedx in Latin America.|
Furthermore, Carlos is a Founding Partner at SouthFloridaTelecom.com LLC, an Internet asset holdings company specializing in the investment and monetization of generic domain names, including the world’s largest Telemedicine, mHealth and Medical Tourism Top Level Generic Domain Names, delivering content to visitors and qualified leads to advertisers.