Multicultural Career Opportunities
Hispanic Advertising

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Hispanic Advertising... The Department of Advertising at UT-Austin defies categorization because it offers such diverse resources. It is both a training ground for creatives, account executives, media planners, account planners, interactive specialists, researchers and public relations executives, as well as an academic institution for the study of advertising. Whether regarded as an academic research institution or a professional school, all indications are the TexasAdvertising ranks among the best.


Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotions, sales, and public relations policies.

Association of Hispanic Advertising Agencies: The mission of the Association of Hispanic Advertising Agencies is "to grow, strengthen and protect the Hispanic marketing and advertising industry by providing leadership in raising awareness of the value of the Hispanic market opportunities and enhancing the professionalism of the industry."

American Association of Advertising Agencies: Founded in 1917, the American Association of Advertising Agencies (AAAA) is the national trade association representing the advertising agency business in the United States.

Outdoor Advertising Association of America: The leading trade association representing the outdoor advertising industry. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. With nearly 1,100 member companies, the OAAA represents more than 90% of industry revenues.

Occupational Outlook Handbook 2008-09 Edition: A nationally recognized source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives. The Handbook is revised every two years.

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Hispanic Advertising Career Opportunities